Content Strategy

Of course it is true. I read it on the Internet.

When State Farm starts lampooning the trustworthiness of the Internet, you know you are in trouble. I’d like to believe that readers are savvier about information than we think. The truth is, it can be very hard to know what is truth versus what is truthy. On every new webpage created within UTHSCSA.edu, we research to find […]

Read More

Highlighting our product: The goal of academic program pages

This week on the WebLife project, we are buildingbuildingbuilding the pages for the School of Dentistry’s new academics site. The site is set to go live in September and we’re on schedule and feeling good about the way the site is coming together. As we make decisions daily about wording, pictures, statistics and links, we […]

Read More

Carefully chosen words: Web writing matters

Short. To the point. Write the necessary information. That’s the goal of web content writers. We are not out to write the Great American Novel (OK, well, some of us are, but we do that on our own time). We write content that readers can scan quickly, then determine if they should click to the […]

Read More

Plan to be awesome: Notes from the 2014 Higher Ed Content Conference

As several of us from WebLife and a few of our colleagues from the Office of Communications sat in a conference room at the Briscoe Library recently, watching a live feed of the 2014 Higher Ed Content Conference, presented by Higher Ed Experts, the secret to successful web design and online content became abundantly clear. […]

Read More

Your stories, our stories

I’ve not been lucky enough to meet Amy Yu, a soon-to-be graduate of the School of Medicine and recipient of the American Medical Association’s Physician of Tomorrow award, but she is certainly on my radar after she was featured on the university website in the Our Stories section last week. She’s a Stanford graduate with […]

Read More

Fun with keywords: The words “doctor” vs. “physician” on the HSC website

The words “physician” and “doctor” seem interchangeable when you’re writing about medical doctors on a website for a health science center, but the two words are different in at least one important way: SEO. SEO, or search engine optimization, is basically a process of understanding the audience via their internet searches and implementing strategies to […]

Read More

WebLife’s content strategist is here

~waving hello~ Greetings to the UT Health Science Center San Antonio community and those who are tracking the progress of the massive website relaunch known as WebLife. I’m happy to join the team as the university’s first-ever content strategist. It’s a relatively new job title anywhere, really, but I’ve already become known as the official […]

Read More

Your stories, reality = content

Bill Gates said it — “Content is king” — in an essay he wrote nearly 20 years go. In today’s digital world, that statement still holds true. Everyone has stories to tell, including YOU! And, when it comes to the Internet and the development of our new website, we need the stories you’re most proud […]

Read More

Why do they visit our website?

Randall Munroe, the creator of the webcomic xkcd, has a unique talent for bringing to light the humor in uncomfortable truths. Take, for example, the following strip he published in July 2010: His diagram resonates because it has been true — over and over again — on our own site as well as on the […]

Read More

Ask Dr. Google. Open 24/7.

It’s 2 a.m. You wake up feeling sick. The doctor’s office is closed. What do you do? Ask Dr. Google. You take out your phone, or go to your desktop, and enter your symptoms. If you’re lucky, you may find what you need to help you feel better. Or, imagine that after seeing your family […]

Read More