Analytics

Share and share alike: Facebook’s boost to the new web pages

[with assistance from Cynthia Rodriguez, the HSC’s SEO specialist] Hundreds of people are stumbling upon Our Stories features from the HSC website without even going to the website first. Thank you, Facebook and Twitter. Social sharing of all aspects of the new website, including the Our Stories features and the new dental pages, is something […]

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How DrupalCon 2014 will help WebLife

Hello Drupal! It was pleasure to make your acquaintance at this years’ 2014 DrupalCon conference in Austin, Texas. DrupalCon is an exciting whirlwind of events, providing educational and networking opportunities for people who use Drupal’s content management system (CMS). This is important to us at the UT Health Science Center San Antonio and especially at […]

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Analytics coming into focus

[Thanks to WebLife’s Analytics & SEO Team Lead, Cynthia Rodriguez, for her collaboration on this blog post.] Did you happen to read the “Shedding pounds, gaining life” feature story on a weight-loss surgery patient in the Our Stories section of the website recently? If so, you were one of 961 visitors to do so since […]

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Fun with keywords: The words “doctor” vs. “physician” on the HSC website

The words “physician” and “doctor” seem interchangeable when you’re writing about medical doctors on a website for a health science center, but the two words are different in at least one important way: SEO. SEO, or search engine optimization, is basically a process of understanding the audience via their internet searches and implementing strategies to […]

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A case study in analytics we can all learn from

At it’s most basic, a website is a product. In addition it can also be a destination and an experience. Extremely well designed products often go down in memory, transcending the thing itself. But products like that don’t just happen. They’re the result of careful research and a lot of work. Take for example the […]

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Analyzing analytics

The WebLife team has seen this week, during our meetings with NewCity, how important data can be to get at the “what” in how people are connecting to our website. By using analytics, we can see what is being viewed and used on our site the most, and get a general idea of how people […]

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