Of course it is true. I read it on the Internet.

When State Farm starts lampooning the trustworthiness of the Internet, you know you are in trouble. I’d like to believe that readers are savvier about information than we think. The truth is, it can be very hard to know what is truth versus what is truthy. On every new webpage created within UTHSCSA.edu, we research to find […]

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Carefully chosen words: Web writing matters

Short. To the point. Write the necessary information. That’s the goal of web content writers. We are not out to write the Great American Novel (OK, well, some of us are, but we do that on our own time). We write content that readers can scan quickly, then determine if they should click to the […]

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