Highlighting our product: The goal of academic program pages

This week on the WebLife project, we are buildingbuildingbuilding the pages for the School of Dentistry’s new academics site. The site is set to go live in September and we’re on schedule and feeling good about the way the site is coming together. As we make decisions daily about wording, pictures, statistics and links, we […]

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Carefully chosen words: Web writing matters

Short. To the point. Write the necessary information. That’s the goal of web content writers. We are not out to write the Great American Novel (OK, well, some of us are, but we do that on our own time). We write content that readers can scan quickly, then determine if they should click to the […]

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Engagement is the key word: View from Auburn University

Scott Waters is the newest member of the WebLife team. He’s a full-time employee and holds the title of web content producer, a new job title at the university, and it means he writes, edits and does whatever it takes to get quality content on the redesigned HSC web pages. (Writing for the upcoming new […]

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Share and share alike: Facebook’s boost to the new web pages

[with assistance from Cynthia Rodriguez, the HSC’s SEO specialist] Hundreds of people are stumbling upon Our Stories features from the HSC website without even going to the website first. Thank you, Facebook and Twitter. Social sharing of all aspects of the new website, including the Our Stories features and the new dental pages, is something […]

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