Analytics coming into focus

[Thanks to WebLife’s Analytics & SEO Team Lead, Cynthia Rodriguez, for her collaboration on this blog post.] Did you happen to read the “Shedding pounds, gaining life” feature story on a weight-loss surgery patient in the Our Stories section of the website recently? If so, you were one of 961 visitors to do so since […]

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Plan to be awesome: Notes from the 2014 Higher Ed Content Conference

As several of us from WebLife and a few of our colleagues from the Office of Communications sat in a conference room at the Briscoe Library recently, watching a live feed of the 2014 Higher Ed Content Conference, presented by Higher Ed Experts, the secret to successful web design and online content became abundantly clear. […]

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Behind the scenes at WebLife: What are stakeholder interviews?

Rene Echavarri, WebLife’s user experience (UX)  lead, works behind the scenes on the planning of new sections of the university’s website. Stakeholder interviews, which involves listening to faculty, staff, patients and others familiar with HSC and the current website, is a big part of Rene’s job at the moment. He works with user experience experts at […]

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