Ready, set, go live! New homepage coming soon

It’s new! Cutting edge! Alive! Your new university homepage will go live within the next few days. We’re proud and excited for you to see where it’s headed, as this is the first of many releases to come from our WebLife project.

What key points should you know about our new homepage?

  • Every element is built on extensive study of user and stakeholder needs. We liken it to the research and development (R & D) behind the engineering of a fine sports car.

  • The initial release isn’t in “final” form — we’ve designed it to be dynamic. Our analytics, testing and feedback will continually refine and develop the homepage to support our missions.

  • This is more than a rollout. We’re developing a ceaseless, sustainable process to introduce new material online that will carry us forward for generations.

  • For easy access, we’ve gathered the links most used by students, faculty and staff in the upper right under our “Quicklinks” feature, including a full A-Z site index.

How exactly is our homepage like a fine sports car?  Watch this short video for the answer:

The intensive R & D process of the last few months has led us to some very important key principles around which our homepage is built.  On this blog we’ve previously mentioned the five essential motivations we identified among our website’s visitors.  We found they want to:

  • be healthy (and take care of their loved ones’ health);

  • heal others (by developing their careers as doctors, nurses, dentists and other health care providers);

  • cure disease (through research and scientific discovery);

  • leave a legacy (as a donor, volunteer, or willed body participant); and

  • be better informed (to make better decisions around health and health policy).

The new homepage focuses on these key motivations. We’re also building it around the user experience principles we found our visitors now expect of us (and of the other online sites they visit). They’re telling us our online content should:

  • get to the point (with streamlined language, page design and navigation paths);

  • make them feel comfortable (by being a friendly, expert, clear resource people can trust);

  • make them “smarter” (enable them to extract more value from the information we provide, by digesting it and providing context to help them understand why it’s important); and

  • show them we can help them (through concrete, real-life stories and evidence from people just like them).

Ultimately, we want our external audiences to see and describe us as an internationally prominent health care institution that brings together a unique blend of people, places and performance to create outstanding experiences for those we serve — faculty, staff, students, patients and the public. This is our goal as an institution, and the path our online experience will take to achieve.

Our homepage release is just the beginning of this exciting journey.

Take the drive with us. Together, we’ll continue to make lives better.

Article Categories: About the WebLife Project, Design & Brand, User Experience

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