Together, we create a healthier tomorrow for all.

Today, we take ownership of what we’ve built by coming together, more than 10,000 strong.
People united under one passion, one purpose and one name:

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Our Promise

We’re evolving our brand to bring our pioneering spirit forward.

We’re embarking on our rebranding efforts to better represent our expanding missions of teaching, discovery and healing and to support our increasing size and complexity. Our new identity not only reflects our advancements and achievements, it is designed to position us as a leader in health education, research and patient care for San Antonio, the state of Texas and the entire world.

Together, we champion health for all

Our new name and logo embody a promise: we will deliver service, education and experience that is beyond expectations to each patient, student, donor, researcher, faculty and staff member.

This promise is a declaration of our collaborative spirit, and is brought to life by 10,000 individuals working as one, united by a singular purpose. Of all the things the brand of our institution represents, nothing is as important, as valuable or as endearing. It’s not just our calling, it’s our legacy.

A powerful symbol to express our esteemed organization.

The UT Health San Antonio logo was designed to convey the prestigious nature of our organization by reflecting the trust and high esteem our commitment has earned. Inspired by our official seal, our new logo pays tribute to our history and builds on the strong reputation of the UT Health Science Center as we begin another chapter full of limitless possibility.

Empowering you with a great brand

We all share the great honor — and great responsibility — of bringing to life the promises made by the UT Health San Antonio brand. That is why we want to empower you to deliver that promise at every opportunity.

Your role is critical to our success. Being a part of the UT Health San Antonio team carries with it a badge of great distinction. That being said, we ask that you wear that badge proudly as an ambassador for UT Health San Antonio. Spread the word across your teams and departments here at the institution, and on to your family and friends outside of it. Let it be known how proud you are to belong here, and how committed we all are to the promise of better health for all.

New Brand and Style Guidelines

One aspect of UT Health San Antonio’s brand is our visual identity. When the public views an item that carries our organization’s visual identity, they form or modify an opinion about our character, values, standards and goals. More than colors, fonts and logos, our brand and visual identity is an important marketing and communications tool that must be employed with care and consideration. This guide creates a framework whereby all UT Health San Antonio organizations and units can present themselves to Texas and the world with a unified look and brand standard, while maintaining the individuality that we prize. We hope you will find these guidelines to be useful and that you employ them in ways that suit your specific needs.
Full Brand Guidelines PDF

This guide is designed to help answer basic questions about how to use the UT Health San Antonio logo and brand. Not every question will be answered in this guide, however. For issues not covered in this guide, contact the Office of Marketing, Communications and Media. Please allow 3-5 business days for a reply.

Logo downloads

To download the institutional logo as a JPG, click on the links below and then right-click then image and select “Save Target as” to your desktop.

Institutional logo – horizontal color (preferred format)

Click to download as JPG

uthealthsa_horizontal_color

Institutional logo – vertical color

Click to download as JPG

uthealthsa_vertical_color

Looking for additional file formats of the logo? Download the following .zip file which contains both vertical and horizontal logo formats in EPS, JPG, GIF and PNG files.

Institutional logo

 

Institutional logo with full, Regental name

The use of the following logo is recommended in cases where our new DBA is not yet known/familiar; when advertising in professional journals or websites; and/or in any situation where confusion may still be present and the bridging back to identify with our formal name might be helpful. For a year of building awareness for our nickname, this is the logo that should be utilized on letterhead. Click the button below to download a .zip file that contains both vertical and horizontal logo formats in EPS, JPG, GIF and PNG files.

Institutional logo (Full Name)

 

Academic logos

Click on a button below to download a .zip file that contain both vertical and horizontal logo formats in EPS, JPG, GIF and PNG files.

Graduate School of Biomedical Sciences School of Health Professions School of Dentistry School of Medicine School of Nursing

 

Patient care logos

Click on a button below to download a .zip file that contain both vertical and horizontal logo formats in EPS, JPG, GIF and PNG files.

Nursing logo  Dentistry logo  Medicine logo

Correct name usage

The consistent use of our name plays a critical role in the university’s identity system by building greater recognition throughout the community and the world.

Although we are now adding a “DBA” (Doing Business As) name for the university, our official/regental name remains unchanged.

Official/Regental Name

The University of Texas Health Science Center at San Antonio

When writing text for brochures, press releases, print ads and other longer pieces of communication, the recommended designations for our name are:

First Reference

The University of Texas Health Science Center at San Antonio

Second Reference (with TM)

UT Health San Antonio ™

(This is the new “DBA” (Doing Business As) name for the university.)

Third Reference (no TM)

UT Health San Antonio

or: the Health Science Center

or: the university

or: the health science center

or: an academic health center

When the UT Health San Antonio name appears as text, there should be no space between the “U” and the “T,” and periods are not used in the “UT” abbreviation.

Abbreviations and acronyms, such as “UTHSCSA” or “UTHSA,” are not to be used in any outward-facing communications as they fail to convey our name, identity and reputation to the general public.

Clinical practice names

UT Health

UT Health San Antonio Dentistry

UT Health San Antonio Nursing

Logo clear space and minimum size

Clear space

Leave a clear space around the logo that is no less that the width of the “H” in “Health”.

logo-with-clearspace-sample

Minimum size

For most uses, size the logo so that “UT Health” is 2 inches wide or larger. The logo should never be less than .75″ wide.

Email signature

Below is a sample of an email signature that can be utilize by employees to create a unified look across the institution. While it is not necessary to include the logo in your email signature, it is recommended.

Email signature sample

email-example

Adding the logo to your e-mail signature:

Download the logo by right-clicking the image below and save the image to your “My Pictures” folder.

Open your e-mail program.
From the menu at the top, click on “Tools” and select “Options.”
Select the “Mail Format” tab.
Near the bottom of that tab, click on “Signatures.” A “Create Signature” window will open.
If you do not have an e-mail signature, you can create one. If you have an e-mail signature, highlight it in the signature box and select “Edit.”
Move the cursor to the end of your signature text and add two soft returns (Shift+Enter).
Right-click in the area where the cursor is located after the soft returns and select “Insert Image.”
Click on “Browse” under “Picture Source” and select the logo that you added into your “My Pictures” folder. Click “Open.”
Click “Ok” on the remaining windows.
Create a new e-mail and your signature should now display the logo.

Business cards, letterhead and envelopes

Business cards, letterhead and envelopes may only be ordered from UT Print to ensure the correct format, color and stock is used.

Business card samples

business-card-example

Letterhead and envelope samples

letterhead-example

PowerPoint template

The following PowerPoint templates are available for use by the UT Health San Antonio community. The templates can be downloaded by clicking on the buttons below.

Standard Template (4:3)

Widescreen Template(16:9)

Print color palette

By implementing these identity colors across different materials, UT Health San Antonio can develop a signature look.

uthsa-brand-guidelines_-print-colors

Typography

It is important to consistently use our brand fonts, so that our brand is always “dressed” in a consistent style that portrays our institution as trusted, forward-thinking and compassionate. Our main brand font is a serif font, Goudy.

Serif

Headlines and Subheads: Goudy Oldstyle Bold

Body Copy Text: Goudy Oldstyle

Captions: Goudy Oldstyle Italic

Sans-serif

Subheads:  Avenir Black

Alternative fonts

It is recommended that the main brand fonts (Goudy and Avenir) be used in all communications. However, when those fonts are not available (for a PowerPoint or Word document), use these alternate fonts.

Headlines and Subheads: Georgia Bold

Body Copy Text: Georgia

Captions: Georgia Italic

Subheads: Arial Bold

Customized logos for departments/programs/units

Requests for individual department, program and unit logos will be reviewed on a case-by-case basis. To submit a request for a customized logo, please send an email to UTHealthBranding@uthscsa.edu and provide the following information:

Subject line: Customized logo request [provide your department/program/unit here]

Name of person requesting logo:

Department/program/unit of the person requesting logo:

Email:

Phone number:

Department/program/unit name for which customized logo is requested:

Web style guidelines

If you have a specific question regarding web design, please contact WebLife.

Web color palette

The following colors are recommend to use on university web pages. These colors meet accessibility requirements for web pages.

uthsa-brand-guidelines_web

Web fonts

The following web fonts are recommended for university web pages.

Headlines: David Libre Bold and Regular

Subheads: Open Sans Bold or Bold Italic

Body copy: Open Sans Regular or Italic

Social media guidelines

Guidelines for using the logo on social media platforms will be available soon. If you have a specific question, please email socialmedia@uthscsa.edu

Logo usage on promotional items

Please email Nancy Arispe Shaw, senior executive director of communications, for approval of logo usage on t-shirts and other promotional items.

Tag line

“We make lives better®” is the tag line for The University of Texas Health Science Center at San Antonio, now doing business as UT Health San Antonio™. It reinforces our mission to educate health professionals, provide health care, conduct research for the prevention, diagnosis and treatment of disease and serve our communities.

Official Seal

The seal is considered the most formal symbol of the institution. Use is reserved for official business, including business papers of the Office of the President, commencement materials, certificates, service awards and legal documents.  The seal is reserved for these designated purposes and is not meant for marketing materials.

Frequently Asked Questions

To help better understand the rebranding process, we’ve answered some common questions from faculty, staff and students. Continue to share your questions and ideas with us on Twitter @UTHealthSA or through the comment section below.

What is a brand and why do we need to rebrand?

A brand is more than just a logo or tagline. A brand is a promise. It unites the organization under a common purpose. It shows more than what we do – but why we do it. And it helps simplify our very complex organization into something that people can easily recognize and relate to.

The UT Health Science Center at San Antonio contributes significantly to this region through its advanced research, patient care and education, but our name is long, our work is complicated and we find that it can be difficult to understand exactly who we are. Our new brand image will reflect our work in a way that is understandable, simpler and more engaging.

How long will this process take?

Much of the beginning work for the rebranding process has already taken place based on feedback we’ve received from our own faculty, staff and students. In addition, we’ve put great thought into the perceptions of more than 3,000 members of our community in order to set the foundation for our new brand image. The look of our new brand is just beginning to take shape and we expect to launch our new efforts this fall/winter.

How will our name change and what is a DBA?

Part of this new brand identity will be a move to using a shorter, simpler and more memorable “nickname” of UT Health San Antonio in our external-facing publicity and promotional materials. This “Doing Business As” name will be reflected in the new logo that will be submitted for approval to the Board of Regents in August. Having a shorter name will greatly help increase public awareness and follows in alignment with three other UT System academic health centers that have moved to using nicknames: UT Health Houston, UTMB Health and UT Health Northeast (the UT Health Science Center at Tyler).

When will we begin using UT Health San Antonio™?

We will begin the transition from The University of Texas Health Science Center at San Antonio to our new DBA UT Health San Antonio™ on November 7, 2016. New brand assets including the new logo, along with specific guidelines on using the new brand, will be released and accessible at that time.

Will I still graduate from The University of Texas Health Science Center at San Antonio?

Yes. The official, regental name of the university will remain The University of Texas Health Science Center at San Antonio. It is still an appropriate way to refer to the organization in addition to UT Health San Antonio. It is discouraged to shorten our regental name to the acronym “UTHSCSA” as it provides no clarity about who we are and only confuses most people.

What about all the current branded items in our departments and offices? Should we still use these?

Yes. Branded materials (stationery, business cards, signage, etc.) should be replaced over time and as the need arises. To be most efficient, we will exhaust our current supply of materials. For some amount of time, you’ll see items with our old brand and our new brand in circulation. That’s expected. After November 7, everything produced will reflect our new brand and the DBA UT Health San Antonio. The brand conversion may take 9-12 months to complete.

Will the email address of the Health Science Center reflect our new DBA?

Ideally the organization’s email addresses and web domain address (uthscsa.edu) would align to reinforce the new brand. As some of us may have experienced, it’s not an easy address to provide to others or remember. There is currently an evaluation process underway to determine the work necessary and expense required to convert both email addresses and domain address to ultimately determine whether it’s an investment worth making. Because of the level of complexity of this project, if it is determined to move forward, it will likely take 12-18 months to execute.

Earlier this year, we surveyed 3,000 members of the community, faculty + staff, students and alumni.

Although internal engagement was high, there was an overall lack of understanding of all that The University of Texas Health Science Center at San Antonio has to offer.

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1 in 5 people were not aware that the UT Health Science Center San Antonio

Is the region’s only comprehensive academic health center

Is heavily involved in translating clinical research into treatment

Is a top-tier research university

Is not part of UTSA

Only 12 percent of those surveyed were aware that the UT Health Science Center San Antonio is a health care provider with a robust clinical practice

Upcoming Events

UT Health San Antonio Holiday Party

Noon, Wednesday, December 14

Holly Auditorium, Long campus

Join President Henrich for a holiday concert featuring the San Antonio Symphony, followed by a festive lunch in the Holly foyer. Bring an unwrapped toy or monetary contribution to the AAB lobby for the Gifts for Children program.

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