UPDATE: The site is now live! We welcome your thoughts and feedback in the comments section.
We’re seeing web-page creation through teal-colored glasses in these final days before our latest launch: A new website section featuring the work of researchers from the School of Dentistry. The site goes live Nov. 19.
I mention the color teal because teal represents research in our home page’s color scheme and this is our first research-focused site. Any future sites with a research focus will have teal backgrounds, too. (We use purple for patient-care pages and blue for academics pages.)
Why am I boring you with details about a website color scheme, you ask? Because getting to the point that we’re using the color teal means we’ve reached a bit of a milestone at WebLife. With the completion of this research-focused site, we have now launched sites representing each of three missions of the Health Science Center: patient care, academics and research. (Community outreach is another important mission, too.) Our work is now repeatable and the lessons we’ve learned as we’ve built web pages for the School of Dentistry and UT Dentistry will be put to use future launches until we have a cohesive look throughout the university’s website.
You’re probably also wondering what I mean when I say we’re launching a “research-focused site”. We approached it as a kind of an online annual report that focuses specifically on the research work that goes on at the School of Dentistry. Our target audience differs from the new dental patients we hoped to attract with the new UT Dentistry website and the prospective students we spoke to on the pages of the School of Dentistry’s new site. The research site is aimed at other researchers, current and potential funders, students who might want to come here to conduct research and others who want detailed information about the discoveries and work that goes on here. We’re telling the story by explaining research projects, giving bios on researchers and linking to more information on patents, clinical trials and other information.
You’ll find pages with details on specific topics being researched right now at the School of Dentistry, with more to come.
At a meeting recently with several people from different departments on campus, someone asked which of the three dental-focused sites WebLife has produced counts as the “home” page. Those of us from WebLife at the meeting were caught off-guard at first, but then we realized that the School of Dentistry’s web presence used to have patient information, student information and department information grouped together. Now we have three “home” pages, but that was by design. The three sites all connect to each other, but we’re letting the audience get to the right information quickly through these audience-focused sites. Patient. Care Academics. Research.